Packaging box printing has strong targeting. Some packaging box printing factories specialize in business printing, some specialize in printing self-adhesive, and some use rotary machines to print thin paper. However, whether it is business printing or rotary machine printing, some thin paper boxes are also printed by business printing factories. In printing, as long as the machine is not damaged, thin paper packaging can also be printed. Let's also learn about the planning elements of packaging box types.

Color: In packaging box printing planning, color planning must accurately convey the typical characteristics of the product. The product has corresponding symbolic features, habitual colors, and image colors in the consumer's impression, which has an important impact on the color in packaging box printing planning.

Picture: Picture is the primary carrier of information in packaging box printing planning, which can be roughly divided into product logo picture, product image picture, product symbolic picture. In packaging box printing planning, product logo picture is the identity of the product in the sale and also a product of market planning. For some brand products, product logo is an important factor in product sales.

The symbolic picture of a product is the specific image presented on the product. Packaging box printing planning can not only use printed pictures, but also use transparent or hollowed out window planning methods on the packaging box to reveal the product's contents.

Text: Sometimes packaging does not have graphics, but it cannot be without text. Text is an essential element in conveying packaging planning. Many good packaging plans pay great attention to text planning, and even completely change the decoration image with text. The content of packaging text mainly includes the following aspects:

Phenomenal text includes brand and product name, which represent the image of the product. They are generally arranged on the primary display surface of packaging box printing planning and are also the focus of planning. Careful planning is required, and the font should also be easy to read and unique.

Promotional text is an advertising slogan or promotional text used in packaging box printing planning, which is a promotional slogan that promotes product features. The content is generally short and is also planned on the primary exhibition surface of the packaging.

Explanatory text is a text that provides specific instructions for a product, including its ingredients, purpose, usage, capacity, batch number, specifications, manufacturer, and address. It displays the delicate information of the product and is generally arranged on the back and side of the packaging.

In addition to font planning, packaging text should also pay attention to the arrangement of text. The arrangement process should not only pay attention to the connection between words, but also pay attention to the connection between lines and paragraphs. The arrangement of articles on packaging is considered in different directions, positions, and sizes, so there can be more substantial changes in form than the arrangement of general books and advertising text.

Styling: Styling planning refers to the three-dimensional shape of packaging, which can imply the functionality and usefulness of the product, as well as the value hierarchy of the product's connotation. The quality level of the product connotation is revealed through the external temperament and feeling of the packaging.